Above all, taking care of people is our passion...

We want to HELP
We will ADVISE you
We will earn your TRUST


At Keyser, our client relationships function at the highest level when you experience our ability to CARE, HELP, ADVISE and TRUST (C.H.A.T.). If you are interested in working with an organization where everyone is committed to taking care of people–you, your family and your employees–please let us know so we can connect.


In the areas of commercial insurance, employee benefits, personal insurance and surety services taking care of our clients, their families and their employees is the most important thing we can do! We will take the time to understand your needs and help build a better plan. We will advise, not sell. And finally, we will earn your trust through consistent action.

Commercial Insurance

Employee Benefits & Administration

Personal Insurance

Surety Services

Our T.E.A.M. Core Values


We’re open, honest, truthful, and fair. Trust is integral in our relationships as is a positive attitude, empathy and the ability to understand. We’ll earn your trust and keep it by doing what we say we’ll do.

Engaged Relationships

Our proactive approach to connect and engage allows us to partner with you as we build our relationship to find out what you value most.

Attention to Detail

Detailed preparation, accuracy, and timely follow-through are critical. Every detail matters because little errors can become big problems.

Meaningful Advocacy

We are available to assist you with your emergencies 24 hours a day, 7 days a week, 365 days a year. It’s our way to advocate and care for you, to be available when you need support, advice and direction.

Meet our Team.

You are partnering with our team of over 60 professionals who care for you. In addition, our Account Managers and Agents will help and advise you every step of the way, consider our:


brings over 40-plus years in human resources, employee benefits, and healthcare experience, including strategic planning, compliance, operations, risk management, employee engagement, leadership & employee training, HIPAA, acquisitions & mergers and policy & procedure design.

Key Account Executives

are senior-level managers that work with you to guide the entire Impact Program process. Critical objectives, timelines, responsibilities and accountabilities will be identified and strategized to provide you with the best ROI.

Staff Attorney

works to proactively educate and protect you, your interests and your employees by presenting pertinent, timely information and direction regarding ACA updates and other relevant regulations.

Workers’ Compensation Expert

will review your claims and incidents and work with you to minimize exposure and further risk liabilities, as well as perform ergonomic assessments to create specifically designed programs and processes to bring about ergonomic relief.

Client Advocates

are available to assist you, your management, and your employees with insurance information, claims, benefits, plan dispute resolution solutions, paperwork and other issues. Available 24 hours a day, 7 days a week, 365 days a year—any time, any day.

Chris Fisher

Jeanne Bolhuis
Executive Vice President

Amy Merrill-Rice
Vice President, Personal Insurance Operations

David Gainor
VP Personal & Commercial Insurance Operations

Kimberly Doyle
Human Resource Manager

Deanna Rothe

Our Partnership with UBA.

As the only Southwest Michigan insurance agency belonging to the United Benefit Advisors (UBA), you’ll find even more TEAM advantages. Our partnership supports our efforts to provide sophisticated, cost-effective solutions and services to meet your plan objectives and needs. We’ll help you evaluate your health plan more accurately, comply with new regulations, and strategically manage rising benefit costs to remain competitive in your markets.

The Impact Series

Are you ready for High Impact HR?

Our Keyser Impact Series is a continuing education program designed to improve and maximize HR efforts regarding benefits administration and employee engagement. Presented as boot camps and webinars, our seminars educate HR leaders on trends and best practices. Plus, as a SHRM Recertification Provider, credits are awarded to those attending for continuing education certification.

Register Now

Kalamazoo Office


444 W. Michigan Avenue
Kalamazoo, MI  49007

Call Toll-Free

(877) 381-3570

Phone Number

(269) 381-3570

Fax Number

(269) 381-1338

Contact Us

Casnovia Office
Clark Agency


12 E. Waterloo Street NW
Casnovia, MI  49318

Phone Number

(616) 675-5151

Grass Lake Office
Reynolds Agency


131 N. Lake Street
Grass Lake, MI  49240

Phone Number

(517) 522-5252

Jackson Office
Reynolds Agency


144 W. Michigan Avenue
Jackson, MI  49201

Phone Number

(517) 789-6184

Mattawan Office
Gregory Agency


56878 S. Main Street
Mattawan, MI  49071

Phone Number

(269) 668-4561

Okemos Office


2184 Commons Parkway
Okemos, MI  48864

Phone Number

(517) 349-8980

Portland Office
Kiebler Agency


147 Kent Street
Portland, MI  48875

Phone Number

(517) 647-4322

Rockford Office
Fegel Agency


115 Courtland Street
Rockford, MI  49341

Phone Number

(616) 866-9200

Sarasota Office
Commercial Insurance Marketing Group


7303 Merchant Court
Sarasota, FL  34240

Phone Number

(941) 373-3888

Sparta Office
Lane & Reed Agency


317 E. Division Street
Sparta, MI  49345

Phone Number

(616) 887-7349