Who Keyser Is

At Keyser Insurance Group, we love taking care of people. You might even say it’s our passion. It’s why we take time to pour over the details, reading all the fine print — you know, the stuff no one else reads — which helps us provide the best insurance coverage, employee benefits strategies and HR consulting the industry has to offer. With coverage and care that good, risks are much less, well, risky.

What Keyser Does

Keyser has a broad range of insurance and additional offerings to take care of what’s important to you.


Commercial Insurance


Employee Benefits


HR Consulting

At our core, we are people who

Do what we say.

Sometimes more, never less.

Always learn and grow.

We stretch our limits — professionally and personally.

Focus on our people and our clients.

Our success depends on both.

Make it happen.

We work as a team and take ownership of our work and actions.

The words Dare to be different with different crossed out and Keyser written below to replace

Here at Keyser, we love taking care of people and we care for our customers like no one else. We know you’re not excited to talk about insurance, so we’re on a mission to change the conversation. We read all the fine print to match you with the best carriers and coverage the industry has to offer.

At Keyser, we dare to do things differently and we’re proud of our personal approach to customer care. We’ll help you read the fine print, so you feel safe to rethink risk.

Keyser Leadership

Chris Fisher  President  To connect with Chris, email Amy Merrill-Rice

Steve Yonke  Chief Financial Officer  Email Steve

Jeanne Bolhuis  Chief Consulting Officer  Email Jeanne

Shannon Bronsink  Director of Marketing & Communications  Email Shannon

Kim Doyle  Director of Human Resources  Email Kim

David Viola  Executive Vice President  Email David

Vicki Loll  Associate Director of Employee Benefits  Email Vicki

Brooke Thomas  Associate Director of Commercial Insurance  Email Brooke

Cassie Goodband  Sales Executive/Account Executive, Employee Benefits  Email Cassie

Amy Merrill-Rice  EA to the President/Private Client Executive/Mergers & Acquisitions  Email Amy

Team Directory >>

Connect with us




(877) 381-3570

For help with urgent personal or commercial insurance matters outside of normal business hours, choose menu option 7 to speak to a Keyser agent.

Employee Benefits Client Advocate Service

(877) 381-3570

Available 24.7.365 for help with benefits you have through your employer.

For help outside of normal business hours, choose menu option 8 to speak to a Keyser client advocate.



Keyser HQ
444 West Michigan Avenue
Kalamazoo, MI  49007

Our building is a tan brick building with a circle window near the top. The parking lot can be entered from West Michigan Avenue or Water Street.



(269) 381-1338



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